Kevin Humphries

TOURISTS ENCOURAGED TO TAKE A ROAD TRIP THROUGH BROKEN HILL AND THE FAR WEST

10 July 208

Member for Barwon, Kevin Humphries has welcomes the NSW Government’s announcement that it will invest more than $2 million in a new marketing program designed to entice more travellers to experience some of NSW’s wonderful road trips.

The ‘Discover More’ Road Trips program, developed by the State’s tourism and major events agency Destination NSW, promotes 15 multi-stop drive itineraries via visitnsw.com, taking visitors through more than 150 regional NSW towns.

“Our region has such an incredible story to tell and we want to make sure that we continue to invest in initiatives that inspire more visitors to experience our region first-hand and this new program will do just that,” Kevin Humphries said.

“Central NSW is a gateway to this breathtaking part of the country. Journey to Broken Hill in Outback NSW, and discover a friendly city of palatial federation heritage, fine restaurants and cafes, and amazing art galleries.

“From Broken Hill you can choose your own adventure. Head north to Corner Country, an area of dramatic beauty, fascinating history and spectacular driving trails.

“The marketing program includes digital marketing, social media, public relations activities, Pump TV at regional service stations as well as content partnerships with publishers We are Explorers and Urban List,” Kevin Humphries said.

Minister for Tourism and Major Events Adam Marshall said while the State continues to attract visitors in record numbers, the new initiative is set to provide an even bigger boost to rural and regional NSW economies.  

”Almost everyone can recall a memorable holiday road trip with family or friends. This program will entice travellers to get off the highway once again and experience our incredible rural and regional destinations and explore places they’ve never perhaps visited before.

“We have teamed up with global music service, Spotify, for the first time providing listeners with personalised playlists matched to their own road trip itinerary,” Mr Marshall said.

“They’ll up the ante with additional advertising activity to be rolled out across the next couple of months to include paid media, a dedicated film and photography shoot, travel packages and an interactive trip planner.

“Traditional travel planning has well and truly been changed by mobile and digital technologies so we’re developing an online trip planner with curated itineraries and maps to allow more people to select a journey based on the kind of NSW experience they’re looking for. 

“Whether it’s food and wine trails, coastal scenic routes or Outback adventures, the road trip itineraries and maps can be accessed from any mobile device and shared among family and friends.  

“I encourage Aussies and international travellers to discover more by heading to visitnsw.com for added inspiration on how to explore Australia’s most geographically diverse state by car,” Mr Marshall said.

The NSW Road Trips marketing program has been developed by Destination NSW in consultation with the six Destination Networks.

For more information on how to plan your NSW road trip, go to www.visitnsw.com/roadtrips

Narrabri Electorate Office

Phone: (02) 6792 1422
Facsimile: (02) 6792 1466

Postal Address
60 Maitland Street
PO Box 345
Narrabri  NSW 2390

 

Cobar Electorate Office

Phone: (02) 6836 3722
Facsimile: (02) 6836 3811

Postal Address
11 Barton Street
PO Box 99
Cobar NSW 2835

Broken Hill Electorate Office

Phone: (08) 8087 3315
Facsimile: (08) 8087 1796

Postal Address
1/142 Argent Street
Broken Hill 2880