Kevin Humphries


16 May 2017

The NSW Government’s will host international media and travel buyers in regional NSW this month as part of the country’s largest annual tourism trade event, the Australian Tourism Exchange (ATE).

Member for Barwon Kevin Humphries said the activity was yet another fantastic Government initiative designed to showcase some of the State’s top attractions and boost local tourism economies.

“We are delighted to be placing Country and Outback NSW in the global spotlight and showcasing our wonderful tourism products which continue to draw visitors back year after year,” Mr Humphries said. 

“From exploring the unique areas of Silverton and White Cliffs to sunset drinks at The Sculptures, these visits will provide international media and travel buyers the chance to discover what’s on offer in our beautiful region and enable them to promote NSW products and experiences to their audiences and clients in overseas markets.

“Growing tourism in regional NSW is a key priority for the Government and as the Member for Barwon, I’m committed to ensuring this region reaps the benefits of the Government’s record investment in the industry,” Mr Humphries said. 

NSW Minister for Tourism and Major Events Adam Marshall said regional tourism plays an important role in growing the NSW economy, contributing $15 billion in total visitor expenditure to the State’s economy.

“We are entering an exciting time for tourism in NSW, with record numbers of visitors flying into Sydney and then onto rural and regional NSW, turbocharging our local economies, generating jobs and driving investment in our communities,” Mr Marshall said. 

“As a country Minister I am determined to share the best of the bush and our scenic coastline with the world, and we look forward to welcoming more visitors to Outback NSW as a result of this fantastic promotional program.”

ATE brings together Australian tourism businesses, tourism wholesalers and retailers from around the world through a combination of scheduled business appointments and networking events. This year’s ATE is being held at the ICC Sydney from 14 – 18 May 2017. 

The event also includes the International Media Marketplace, a program which provides media the chance to meet one-on-one with Australian tourism exhibitors.

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